Rihanna is forever churning out singles, and What Now is the latest and sixth instalment from the Unapologetic album.
The 25 year old has been releasing teasers for the video for weeks and weeks, and finally dropped the full version on Friday (November 15).
Rihanna’s last video, Pour It Up, hit the headlines for being provocative and well, a bit much. But the release of What Now reminds us why Rihanna is one of the worlds biggest and most diverse stars, completely switching the tables to a eerie, kind of creepy yet beautiful release, that features no booty shaking on thrones.
Speaking out about the video, Rihanna said “Everyone’s probably expecting a narrative type of video or a love story of some sorts or something really soft and pretty. It is pretty and it’s kind of soft but it’s really a little demented.”
What Now is out now.