Manchester quartet The 1975 have released the seventh and final single from their number one self titled album. Heart Out is a video about “narcissism, belief and delusion in equal measure”, or in short a bunch of kids playing mini versions of Matty, Adam, Ross and George.
It’s frontman Matthew Healy’s younger brother Louis that takes centre stage in the video, rocking a leather jacket and Matty’s signature floral shirt from previous video, Robbers. Heart Out features a sax solo from musician John Waugh, who also got to have his own mini-me for the 4 and a half minute long video. Directed by Matty himself, he explained the video in full to fans today.
“With the video for ‘Heart Out’ I wanted to return to the classic performance scene. I love a good performance video and wanted to try my hand at creating something that represented my grandeur and slightly deluded sense of self, whilst also adhering to the simplistic rules of a performance. The video is about narcissism, belief and delusion in equal measure. It represents how antiquated and romanticised visions of past and future shed a blazing light on the present and in turn provoke a self-analysis that soon shifts from the material to the ideological. It was in this state of excitement and obsession where the ‘Heart Out’ video was born. Obviously I can delve into the artistic vision of the video – what it means to me, the subtext and my own emotional investment within it – but in doing so I fear defacing what the video truly is about, at face value. It’s a bunch of kids who think they’re rockstars. And… They are.”
Heart Out is taken from ‘The 1975‘, out now. The 1975 continue their lengthly tour across the UK this month, including two sold out shows at London’s Alexandra Palace. Full dates and information here.