Currently residing between the UK and Berlin is newcomer MiMi with her band, the Mad Noise Factory, fitting perfectly between the likes of Rosie and the Goldbug, Marina and the Diamonds and Viktoria Modesta. Having recently supported both Biffy Clyro and Imagine Dragons, the electro pop sensation will be releasing their new single ‘Get Me Back’ on December 22nd, which features on the soundtrack of the new movie ‘Love, Rosie’ which stars Lily Cole, Jaimie Winston and Suki Waterhouse.
With Berlin having fast become MiMi’s musical home, her poetic brand of melancholy indie pop with 80’s disco synth has made her a popular name. But MiMi has been known in the entertainment industry for a while, having recently recorded several new tracks with Pete Doherty (Libertines/Babyshambles). What’s more, MiMi’s mother, Polly Eltes, was a high fashion model during the 70’s, gracing the covers of Vogue, Elle, Vanity Fair and the catwalks of Milan, New York and London Fashion Weeks.
However, despite the impressive credentials, MiMi insists on doing this project as DIY as possible – not only does MiMi design and make all of her own clothes, she also designs the bands artwork, and shoots the bands videos after studying cinematography. The new single, ‘Get Me Back’, was produced by Stephen Street (Cranberries, Blur, the Smiths) – who MiMi met whilst working with her punk band Battlekat – and was written in her bedroom.
Check out the video here: