The 4 and a half minute visuals looks like something fresh out of The Hunger Games, and we see 20 year old Halsey take a completely different lead to usual. Speaking to MTV, she says that New Americana is centered around pop culture.
“It’s this idea of these kids who are part of a generation where pop culture is so heavily influential that diversity doesn’t scare them the way it scared our parents and their parents.” She continues, “We’re more accepting of different walks of life. So I think the ‘New Americana’ is racially ambiguous, people who are proud of their culture and they own it, possibly not from a binary of gender.”
Directed by Jodeb – who is responsible for videos for the likes of Imagine Dragons, A$AP Rocky and Deftones – New Americana is set to continue to sky-rocket Halsey’s growing success.
Badlands is available on iTunes now.