The 1975 – Love Me

What do you get when you cross pink tutu’s, a hot tub, a selfie stick, blue eyeshadow, massive yellow inflatables, and Matthew Healy locking lips with a cardboard cut out of Harry Styles? You get The 1975’s new video for Love Me, apparently…

After premiering the single on Radio 1 earlier this month, the Manchester quartet have now dropped the official video, and it’s pretty wild.

It’s trashy, it’s camp, it’s controversial, and it’s everything you would expect from director Diane Martel, who’s responsible for videos like Blurred Lines and We Can’t Stop.

Following the theme of all their videos, frontman Matthew Healy released a statement to accompany the visuals.

“With Love Me we wanted to capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze. Everything is REDICULOUS! But, is it? All I know is the only art worth any investment is the art that makes you feel personally addressed. A simple truth, or set of truths, that galvanises an awareness and passion within the individual and in doing so immerses them into a sense of community founded upon that same personal connection or experience. Too many artists care what others think – we are for the ‘community’ – a non linear observation on everything that has been and what will become, the lack of understanding of the world we are immersed in. The post-ironic notion of the modern world. Selfie mythologizing. Creating how we consume. Fragments of culture. Not settling for what you’re given. WE’VE JUST COME TO REPRESENT A DECLINE IN THE STANDARDS OF WHAT WE ACCEPT.”

Alongside Harry Styles, the video features an array of famous faces joining the party in cardboard form, from the likes of Ed Sheeran, Miley Cyrus, Elvis Presley, Rita Ora and even Mr Bean… But it’s Matty’s dance moves reminiscent of the late Michael Jackson that really take the spotlight.

Love Me is out now, and The 1975 begin their upcoming tour next month, visiting the UK, USA, Australia and Europe. Full list of dates and any available tickets on their website.

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